AI Tools for Real Estate Agents: What Top Producers Actually Use

I interviewed 20 top-producing real estate agents about their tech stack.

The ones closing 30-50 homes per year aren't working more hours. They're automating the tedious stuff that kills most agents' time.

Lead follow-up. Listing descriptions. Social media. Virtual staging. Tasks that used to take hours now take minutes.

Here are the tools they actually pay for and how they're using them to close more deals.

Lead Generation & Follow-Up

1. Ylopo

What it does: AI-powered lead generation and nurturing

Key features:

Dynamic video ads on Facebook/Google
AI follows up via text and email
Qualifies leads automatically
Books appointments
CRM integration

Real results: One agent got 47 qualified leads in their first month

Pricing: Custom (around $500-1,000/month) Best for: Agents serious about scaling ROI: Pays for itself with 1-2 extra closings

2. Structurely (Holmes AI)

What it does: AI assistant that texts with leads 24/7

How it works:

Responds to leads within 60 seconds
Asks qualifying questions
Books showings automatically
Learns your brand voice
Escalates hot leads to you

Conversion rate: 300% increase in appointment setting

Pricing: From $349/month Best for: High-volume agents, teams

3. Ylipo (AI Agent)

What it does: Conversational AI for your website

Why it works:

Engages visitors immediately
Answers property questions
Captures contact info
Books tours
Works 24/7

Pricing: From $299/month Best for: Agents with strong web traffic

Content Creation & Marketing

4. ChatGPT for Real Estate

What to use it for:

Listing Descriptions:

Write a compelling listing description for a 3-bed, 2-bath home in [neighborhood]. Features: [list features]. Target buyers: Young families. Tone: Warm but professional. Include emotional benefits, not just features. 150-200 words.

Social Media Posts:

Create 5 Facebook post ideas for real estate agents in [city]. Focus on: market updates, home staging tips, buyer advice. Make them engaging and include questions to boost comments.

Email Follow-ups:

Write a follow-up email sequence (5 emails) for leads who viewed homes but haven't made an offer. Include: value-add content, market insights, gentle CTAs. Personable tone.

Pricing: $20/month (ChatGPT Plus) Time saved: 10-15 hours/week Best for: Every real estate agent

5. Canva Pro

What it does: Design marketing materials with AI

Real estate use cases:

Property flyers
Social media graphics
"Just Listed" / "Just Sold" posts
Market report infographics
Email headers

AI features: Magic Write, Background Remover, Magic Design

Pricing: $15/month (includes commercial license) Best for: Creating professional marketing materials fast

6. Descript

What it does: AI video and podcast editing

Real estate applications:

Property tour videos
Market update videos
Agent introduction videos
Social media reels
Remove "ums" and awkward pauses automatically

Unique feature: Edit video by editing text transcript

Pricing: Free (limited), $15/month Best for: Video marketing

Virtual Staging & Photography

7. Virtual Staging AI

What it does: AI furniture and decor for empty homes

Why it matters: Staged homes sell 75% faster

How it works:

Upload empty room photos
AI adds furniture and decor
Choose style (modern, traditional, etc.)
Get results in minutes

Cost comparison:

Physical staging: $2,000-5,000
Virtual staging: $29-99 per room

Pricing: Pay-per-image or monthly plans Best for: Selling vacant properties

8. BoxBrownie

What it does: Professional photo editing and virtual staging

Services:

Virtual staging
Day to dusk conversions
Item removal
Image enhancement
Virtual renovations

Turnaround: 24-48 hours

Pricing: À la carte (competitive pricing) Best for: Professional-grade imagery

9. Styldod

What it does: AI-powered virtual staging and rendering

Features:

Virtual staging ($24/image)
360° virtual tours
Virtual renovation
Floor plan rendering

Quality: Photorealistic results

Pricing: From $24/image Best for: Budget-conscious agents needing quality

Contract & Transaction Management

10. Glide

What it does: AI transaction coordinator

What it handles:

Contract review and deadlines
Document collection
Timeline management
Party coordination
Compliance checking

Time saved: 6-8 hours per transaction

Pricing: From $299/transaction (flat fee) Best for: Agents who want to focus on selling, not paperwork

11. Zillow Flex

What it does: On-demand showing service with AI scheduling

Features:

AI schedules showings
Professional showing agents
Instant feedback from buyers
No need to be there personally

Freedom: Show 10 homes while you're working other deals

Pricing: Variable by market Best for: Busy agents, multiple listings

Market Analysis & Pricing

12. HouseCanary

What it does: AI-powered property valuation and market analysis

Features:

Accurate home valuations
Market forecasts
Investment analysis
Comparable sales
Neighborhood insights

Accuracy: 96%+ compared to 90% for traditional AVMs

Pricing: Custom for agents/teams Best for: Pricing accurately, CMA presentations

AI Workflow for Real Estate Agents

Morning (30 minutes)

Check Structurely: Review hot leads AI identified overnight
ChatGPT: Generate social media post for the day
Canva: Create graphic for post
Schedule: Post across platforms

Lead Follow-Up (Automated)

Ylopo/Structurely: AI engages new leads
CRM: Tracks all interactions
You: Focus only on qualified, ready-to-view leads

Listing Prep (2 hours instead of 6)

Photos: Professional photographer
Virtual Staging AI: Stage empty rooms ($100)
ChatGPT: Write compelling listing description
Canva: Create marketing materials
Descript: Edit property tour video

Transaction Management (90% Automated)

Glide: Handles paperwork and deadlines
You: Review key documents and communicate with clients

Real Agent Results

Sarah K., Solo Agent, Texas

Tools: ChatGPT, Ylopo, Virtual Staging AI, Canva

Before AI:

18 closings/year
60-hour weeks
Stressed and burnt out

After AI (1 year):

28 closings/year
40-hour weeks
Better work-life balance

ROI: 55% more income, less hours worked

Mike & Jennifer T., Team of 2, California

Tools: Structurely, Glide, HouseCanary, Full AI stack

Results:

Doubled transactions without adding staff
Reduced cost-per-lead by 40%
Increased profit margins by 25%

Total AI cost: ~$1,500/month Additional revenue: ~$120,000/year

Cost-Benefit Analysis

Minimal AI Stack ($50/month)

ChatGPT Plus: $20
Canva Pro: $15
Virtual Staging (occasional): ~$15/month average

Time saved: 8-10 hours/week Value: 1-2 extra showings/week = more closings

Professional AI Stack ($500/month)

Lead gen AI: $350
ChatGPT Plus: $20
Canva Pro: $15
Virtual staging budget: $50
Descript: $15
Misc tools: $50

Time saved: 15-20 hours/week Value: 3-5 extra closings/year = $15,000-30,000

Power Agent Stack ($1,000+/month)

Ylopo or Structurely: $500-700
Transaction coordinator AI: $300
Full tool suite: $200-300

Time saved: 20-25 hours/week Value: Scale to 30-50+ closings/year without adding staff

Getting Started: 4-Week Plan

Week 1: Content Creation

Start with ChatGPT Plus ($20)
Generate listing descriptions
Create social content
Write follow-up emails

Goal: Get comfortable with AI assistance

Week 2: Visual Content

Add Canva Pro ($15)
Create branded templates
Design marketing materials
Build social presence

Goal: Professional visual brand

Week 3: Virtual Staging

Try Virtual Staging AI
Stage 1-2 vacant listings
Measure difference in showing requests

Goal: See the ROI of virtual staging

Week 4: Lead Follow-Up

Research lead gen AI
Start trial with Structurely or similar
Implement 24/7 lead response

Goal: Never miss a lead again

Common Mistakes to Avoid

Mistake #1: Using AI-Generated Content As-Is

Always personalize. Add local knowledge, personal touch, specific details.

Mistake #2: Not Testing Virtual Staging First

Start with one listing. Measure showing increase before going all-in.

Mistake #3: Buying Tools You Don't Need

Start small. Prove ROI. Then expand.

Mistake #4: Forgetting The Human Touch

AI handles repetitive tasks. You handle relationships, negotiations, and expertise.

Mistake #5: Poor AI Prompts

Bad: "Write a listing description" Good: "Write a compelling listing description for a 3-bed, 2-bath craftsman home in [neighborhood]. Features: [specific features]. Target: Young families seeking character homes. 150 words. Emotional, warm tone."

Compliance & Ethics

Important Considerations:

Virtual Staging:

MUST disclose it's virtually staged
Use "Virtually Staged" watermark
Be honest with buyers

AI-Generated Content:

Review for accuracy
Don't make false claims
Verify all facts and data

Lead Management:

Follow CAN-SPAM rules
Respect Do Not Call lists
Be transparent about AI assistance

The Competitive Advantage

Agents NOT using AI in 2026:

Spend 15+ hours on marketing weekly
Miss leads due to slow response
Can't compete on price (higher costs)
Burn out trying to do everything

Agents using AI in 2026:

Market effectively in 2-3 hours/week
Respond to leads in seconds
Lower costs = better commissions
Scale without burning out

What's Next for AI in Real Estate

Coming soon:

AI property search matching buyer preferences
Predictive analytics for best listing times
AI negotiation assistance
Virtual reality staging you can "walk through"
Automated open house management

The trend: AI handles routine tasks. Agents focus on relationships, expertise, and closing deals.

Resources

Free ChatGPT Prompts for Realtors: [Link to your resources]
Virtual Staging ROI Calculator: [Tool]
Real Estate AI Community: [Facebook group/Discord]

What AI tools are you using in your real estate business? Share your results below!