ChatGPT Prompts for Marketing: What Actually Gets Results

I've tested over 200 different ChatGPT prompts for marketing over the past eight months.

Most produced generic garbage. Some were surprisingly useful. A handful are now part of my daily workflow.

The difference between good and bad marketing prompts isn't complexity—it's specificity and understanding what ChatGPT actually does well.

Here are the prompts that consistently deliver usable content, based on actual campaigns, not theory.

The Framework for Great Marketing Prompts

Every effective marketing prompt should include:

Role: Who is ChatGPT acting as?
Context: What's the product/service/goal?
Audience: Who are you targeting?
Format: What's the desired output?
Tone: What's the voice/style?
Goal: What action do you want?

Content Marketing Prompts

Blog Post Ideas

Act as a content strategist for [YOUR INDUSTRY]. Generate 20 blog post ideas that target [YOUR AUDIENCE] who are struggling with [SPECIFIC PROBLEM]. Focus on topics that have high search intent and can naturally include product mentions for [YOUR PRODUCT]. Format as a table with columns: Title, Target Keyword, Search Intent, Product Fit (1-10).

SEO-Optimized Blog Outlines

Create a comprehensive blog post outline for the topic "[YOUR TOPIC]" targeting the keyword "[TARGET KEYWORD]". The audience is [DESCRIBE AUDIENCE]. Include:
- An attention-grabbing title with the keyword
- Meta description (155 characters)
- H2 and H3 headings with related keywords
- Key points to cover under each heading
- Questions to answer
- Internal linking opportunities
- Call-to-action suggestions
Make it optimized for featured snippets and voice search.

Content Repurposing

I have this blog post: [PASTE BLOG CONTENT]. Repurpose it into:
1. A Twitter thread (10 tweets)
2. A LinkedIn post (1,200 characters)
3. An Instagram carousel (8 slides) with captions
4. 5 email subject lines
5. A YouTube video script intro (90 seconds)
Maintain the key message but adapt the tone for each platform.

Social Media Prompts

LinkedIn Thought Leadership

Write a LinkedIn post about [TOPIC] that positions me as a thought leader. I want to:
- Share a contrarian or unique perspective
- Include a personal story or case study
- Use the hook-value-CTA structure
- Keep it under 1,300 characters
- End with an engaging question
My audience is [TARGET AUDIENCE]. Tone: Professional but conversational.

Twitter/X Thread

Create a Twitter thread about [TOPIC] for [AUDIENCE]. Structure:
- Tweet 1: Bold hook that stops scrolling
- Tweets 2-8: Main points with specific examples/data
- Tweet 9: Summary with an actionable takeaway
- Tweet 10: CTA to [DESIRED ACTION]
Use short sentences, bullet points, and emojis strategically. Make it retweetable.

Instagram Captions

Write 5 Instagram captions for [PRODUCT/SERVICE] targeting [AUDIENCE]. Each caption should:
- Start with a scroll-stopping first line
- Tell a story or share value
- Be 150-200 words
- Include a clear CTA
- Suggest 15-20 relevant hashtags
Tone: [SPECIFY TONE]. Include emoji suggestions.

Social Media Calendar

Create a 30-day social media content calendar for [BRAND/PRODUCT]. Include:
- Content pillars: Education (40%), Entertainment (30%), Promotion (20%), Engagement (10%)
- Platform-specific posts (Facebook, Instagram, LinkedIn, Twitter)
- Post types: Images, videos, carousels, polls, stories
- Best times to post
- Key campaigns or product launches
Format as a spreadsheet-style table.

Email Marketing Prompts

Welcome Email Sequence

Create a 5-email welcome sequence for new subscribers to [PRODUCT/SERVICE]. For each email, provide:
- Subject line (A/B test variations)
- Preview text
- Email body (300-400 words)
- CTA
- Sending schedule

Email 1: Welcome + set expectations
Email 2: Origin story / Why we exist
Email 3: Educational content / Tips
Email 4: Social proof / Case study
Email 5: Special offer

Audience: [DESCRIBE]. Tone: [SPECIFY]. Include personalization tags.

Promotional Email

Write a promotional email for [PRODUCT/SERVICE] with these details:
- Offer: [DESCRIBE OFFER]
- Target audience: [AUDIENCE]
- Goal: [GOAL]
- Urgency: [TIME LIMIT]

Include:
- 5 subject line options (test for different emotions)
- Preview text
- Email body with PAS formula (Problem-Agitate-Solution)
- Social proof element
- Clear CTA
- PS line
Keep it under 400 words. Tone: [SPECIFY].

Re-engagement Campaign

Create an email to re-engage subscribers who haven't opened emails in 90 days. The email should:
- Acknowledge their absence without guilt-tripping
- Remind them why they subscribed
- Offer a "welcome back" incentive
- Give an easy way to update preferences
- Make unsubscribing easy (counterintuitive but builds trust)
Subject line should create curiosity. Tone: Friendly and genuine.

Copywriting Prompts

Landing Page Copy

Write landing page copy for [PRODUCT/SERVICE] targeting [AUDIENCE]. Include:

**Hero Section:**
- Headline (clear benefit, not feature)
- Subheadline (expand on the benefit)
- CTA button text

**Problem Section:**
- Describe the pain points [AUDIENCE] faces

**Solution Section:**
- How [PRODUCT] solves these problems uniquely

**Features & Benefits:**
- 6 key features with benefit-focused descriptions

**Social Proof:**
- Where testimonials should go
- What stats to highlight

**FAQ:**
- 8 common objections answered

**Final CTA:**
- Urgency-driven closing section

Use the AIDA framework (Attention, Interest, Desire, Action).

Product Descriptions

Write a compelling product description for [PRODUCT] that:
- Starts with the main benefit (not feature)
- Uses sensory language
- Addresses objections
- Creates urgency or scarcity
- Includes SEO keywords: [LIST KEYWORDS]
- Ends with a strong CTA
Length: 150-200 words. Tone: [SPECIFY]. Audience: [DESCRIBE].

Ad Copy (Google/Facebook)

Create ad copy variations for [PRODUCT/SERVICE]:

**Google Search Ads (3 variations):**
- Headline 1 (30 chars)
- Headline 2 (30 chars)
- Headline 3 (30 chars)
- Description (90 chars)

**Facebook/Instagram Ads (3 variations):**
- Primary text (125 chars)
- Headline (40 chars)
- Description (30 chars)

Target audience: [DESCRIBE]
Key benefit: [BENEFIT]
Offer: [OFFER]

Test different angles: benefit-focused, problem-focused, social proof.

Marketing Strategy Prompts

Competitor Analysis

Act as a marketing strategist. Analyze these competitors: [LIST COMPETITORS]. For each, identify:
1. Unique selling proposition
2. Target audience
3. Marketing channels they use
4. Content strategy patterns
5. Strengths and weaknesses
6. Gaps we can exploit

Then suggest 5 differentiation strategies for [MY BRAND] to stand out.

Customer Avatar

Create a detailed customer avatar for [PRODUCT/SERVICE]. Include:
- Demographics (age, location, income, job title)
- Psychographics (values, interests, lifestyle)
- Goals and aspirations
- Pain points and challenges
- Objections to buying
- Where they hang out online
- Influencers they follow
- Language and phrases they use
- What would make them buy

Format as a narrative profile with a fictional name and photo description.

Marketing Campaign Plan

Create a 90-day marketing campaign plan for launching [PRODUCT/SERVICE]. Include:
- Campaign theme and messaging
- Target audience segments
- Channel mix (paid, organic, partnerships)
- Content calendar overview
- Budget allocation recommendations
- Key performance indicators
- Timeline with milestones
- Risk mitigation strategies

Goal: [SPECIFIC GOAL]. Budget: [BUDGET]. Resources: [TEAM SIZE/SKILLS].

Video Marketing Prompts

YouTube Video Script

Write a YouTube video script about [TOPIC] for [AUDIENCE]. Length: 10 minutes.

Structure:
- Hook (first 15 seconds): Grab attention immediately
- Intro (30 seconds): Who you are, what they'll learn
- Main content (8 minutes): 3-5 key points with examples
- Recap (1 minute): Summarize key takeaways
- CTA (30 seconds): Subscribe, like, visit website

Include:
- Timestamps for each section
- B-roll suggestions
- On-screen text ideas
- Engagement prompts ("Comment below if...")
Tone: [SPECIFY].

Video Ad Script (30 seconds)

Create a 30-second video ad script for [PRODUCT]. Include:
- Opening hook (3 seconds): Stop the scroll
- Problem presentation (5 seconds)
- Solution intro (7 seconds)
- Key benefit showcase (10 seconds)
- CTA (5 seconds)

Also provide:
- Visual descriptions for each scene
- Text overlay suggestions
- Music mood recommendation
Target audience: [DESCRIBE]. Platform: [PLATFORM].

Influencer & PR Prompts

Influencer Outreach Email

Write a personalized outreach email to an influencer for a collaboration. Details:
- Influencer: [NAME, NICHE, FOLLOWER COUNT]
- Our brand: [BRAND NAME, WHAT WE DO]
- Collaboration idea: [SPECIFIC PROPOSAL]
- What's in it for them: [BENEFITS]

The email should:
- Show I've researched their content
- Compliment specific work of theirs
- Present the partnership clearly
- Make it easy to say yes
- Keep it under 150 words
Tone: Professional but warm, not salesy.

Press Release

Write a press release for [NEWS/ANNOUNCEMENT]. Include:
- Attention-grabbing headline
- Dateline
- Lead paragraph (who, what, where, when, why)
- Quote from company executive
- Supporting details and context
- Boilerplate about the company
- Media contact information

News: [DESCRIBE THE NEWS]
Target publications: [LIST TYPES]
Tone: Professional, newsworthy, not promotional.

Prompts for Analytics & Optimization

A/B Test Hypothesis

I want to improve [METRIC] for [CAMPAIGN/PAGE]. Current performance: [STATS].

Generate 10 A/B test hypotheses to try. For each, provide:
1. What to test
2. Variation idea
3. Hypothesis (if we change X, then Y will happen because Z)
4. Predicted impact (High/Medium/Low)
5. Implementation effort (Easy/Medium/Hard)
6. How to measure success

Prioritize tests by potential impact vs. effort.

Marketing Report Summary

Analyze this marketing data and create an executive summary:

[PASTE DATA OR DESCRIBE METRICS]

Include:
- Key wins and improvements
- Areas of concern
- Comparison to previous period
- Trends identified
- Actionable recommendations (specific next steps)
- Resource needs

Format: Professional but scannable (bullet points, sections, bold key numbers).

Pro Tips for Using These Prompts

1. Always Customize

Replace [BRACKETS] with your specific information. The more context you provide, the better the output.

2. Iterate

If the first output isn't perfect, ask ChatGPT to:

"Make it more conversational"
"Shorten to 50% of current length"
"Add more specific examples"
"Make the CTA stronger"

3. Combine Prompts

Use outputs from one prompt as inputs for another. Example: Use the customer avatar to inform all other prompts.

4. Build a Prompt Library

Save your best-performing prompts with notes on what works for your brand.

5. Human Touch Required

Always review and edit AI-generated content to:

Add brand personality
Fact-check claims
Insert specific examples
Ensure accuracy

Common Mistakes to Avoid

❌ Using AI output as-is: Always edit and personalize ❌ No brand guidelines: Give ChatGPT your brand voice examples ❌ Vague prompts: Be specific about audience, goal, and format ❌ Ignoring context: Provide background info for better results ❌ One-size-fits-all: Customize prompts for your industry

What's Next?

Save this guide and test these prompts in your next campaign. Track which ones work best for your brand and refine them over time.

The marketers winning in 2026 aren't just using AI—they're using it strategically with proven prompts that consistently deliver results.

Which prompt are you most excited to try? Comment below!