Market Entry Strategy for the European Market
ChatGPT Prompt
Build a market entry strategy for launching {product} into the European market. Start with the go/no-go case: bottom-up market sizing, the two or three incumbents who matter, and the honest reason a customer there would switch to you. Address GDPR obligations from day one, country-by-country fragmentation in language, payment habits and consumer law, and works-council implications if hiring locally. Then choose and justify an entry mode — direct, partner, reseller, acquisition or joint venture — against capital, speed and control, and say what you are giving up. Cover localisation beyond translation: pricing to local willingness to pay, payment methods, support hours, and contract norms. Finish with a phased 18-month plan, the budget per phase, the leading indicators at months 3 and 6, and the pre-agreed condition under which you would withdraw.
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