E-commerce ChatGPT Prompts
Online store optimization, product descriptions, and e-commerce prompts
Write Thank You Notes and Packaging Inserts
Write packaging insert copy for a {brand_type} selling {product_category}. Produce four inserts, each with one job: a thank-you note that sounds like a person wrote it and not a marketing department, a care or getting-started card that increases the chance the product is used well, a review request with a QR code and a specific ask rather than 'leave us a review', and a referral or repeat-purchase offer. Keep each under 60 words. Specify the physical format and where each sits in the box so the right one is seen first. Note which insert to drop if only two fit, and why the getting-started card usually beats the discount card on repeat rate.
Write Product Descriptions That Convert
Write product descriptions for {product_category} sold to {target_customer} at {price_point}. For each product: a one-line hook naming the outcome, a short paragraph translating the top three features into consequences for the buyer's day, a scannable specification list, the answer to the single biggest purchase objection for this category, and sizing, fit or compatibility guidance where relevant. Match the register to the price point — a £15 impulse buy and a £900 considered purchase need different amounts of reassurance. Avoid superlatives with nothing behind them. Supply Product schema fields and a meta description under 155 characters. Give three headline variants to test.
Create an Abandoned Cart Email Sequence
Write a four-email abandoned cart sequence for a {store_type} selling {product_category} at {price_point}. Email 1 at 1 hour: a helpful reminder assuming a genuine interruption, no discount, with the cart contents and a one-click return. Email 2 at 24 hours: address the specific reason people abandon this category — shipping cost, sizing doubt, delivery time, payment security — with proof. Email 3 at 48 hours: social proof and reviews for the exact items in the cart. Email 4 at 72 hours: a deadline, with an incentive only if margin allows, and guidance on when discounting trains customers to abandon deliberately. For each give subject, preview text, body, CTA and the suppression rules that prevent someone who already purchased from receiving it.
Develop a Post-Purchase Email Flow
Design a post-purchase email flow for {product_category} with a typical repurchase cycle of {cycle_length}. Sequence: order confirmation that answers the questions support otherwise receives, shipping and delivery notifications, a getting-started or usage email timed to when the product actually arrives, a review request timed to when the customer has formed an opinion — not the day it lands, a replenishment or complementary-product prompt aligned to the consumption cycle, and a win-back for lapsed buyers. For each, give the trigger, delay, subject, body outline, and the success metric. Note which emails raise support volume when written badly and what specifically causes that.
Write Category Page Descriptions for SEO
Write SEO copy for a {category_name} category page targeting {primary_keyword}. Produce a 60–80 word introduction above the product grid that helps a shopper choose rather than padding for keywords, and a 200–300 word section below the grid covering how to choose within this category, the main sub-types and who each suits, and the two or three questions buyers ask before purchasing. Add 4 FAQs with FAQPage schema, a title tag under 60 characters and a meta description under 155. Include the internal links to sub-categories and buying guides. Give a rule for generating this across many categories without producing near-duplicate text — the failure mode that gets category pages deindexed.
Create a Returns and Exchange Policy
Write a returns and exchange policy for a {store_type} selling {product_category} in {jurisdiction}. State plainly: the return window and when it starts, the condition required, who pays return shipping in each scenario, refund method and timing, exchange process, non-returnable categories with the reason given, faulty-goods handling separated from change-of-mind returns, and international returns. Meet the statutory minimums for the jurisdiction and say where you exceed them, since that is a selling point. Write it in plain language customers can act on without contacting support. Add the internal operational checklist behind it and three policy decisions that materially affect return rate and margin.
Design a Customer Loyalty Program
Design a loyalty program for a {store_type} with an average order value of {aov} and a purchase frequency of {frequency}. Choose and justify the structure — points, tiers, paid membership or cashback — against that purchase frequency, since points programs fail for infrequent high-value categories. Define: earn and burn rates with the actual margin cost modelled, tier thresholds and benefits, non-transactional earning such as reviews and referrals, expiry rules and the customer-goodwill cost of them, and the enrolment moment. Add the unit economics showing breakeven repeat rate, the metrics that prove incrementality rather than rewarding customers who would have bought anyway, and the accounting treatment of outstanding point liability.
Write Compelling Sale Announcement Copy
Write sale announcement copy for a {sale_type} on {product_category} running {duration} with {discount}. Produce the full set: email subject lines and preview text (three variants), email body, homepage banner, a site-wide announcement bar, and three social captions. Lead with what is included and the genuine reason for the sale — end of season, new range arriving, clearing stock — because an unexplained discount reads as inflated pricing. State the terms clearly: what is excluded, whether it stacks, the actual end time with timezone. Avoid manufactured urgency that is contradicted by running the same sale next month. Add a short segment plan for VIPs, lapsed buyers and first-time visitors.
Create Size Guides and Product FAQs
Create a size guide and FAQ set for {product_category}. The size guide should give actual measurements rather than only labels, explain how to measure with clear instructions, cover fit notes (runs small, relaxed, true to size), advise on between-sizes, and include regional conversions. Derive the FAQs from the questions that actually drive returns and support tickets for this category — materials and care, compatibility, delivery timing, warranty, what is in the box. Answer each in 40–60 words, directly. Add FAQPage schema. Note which of these, placed on the product page rather than a separate help page, measurably reduce returns.
Develop an Upsell and Cross-Sell Strategy
Build an upsell and cross-sell strategy for a {store_type} with an average order value of {aov}. Map the opportunities by placement: product page, cart, checkout, post-purchase confirmation, and email. For each, specify what to offer and the logic for selecting it — genuine complements and usage-based bundles, not 'customers also viewed' noise — plus the price relationship that works (the classic rule that an add-on above roughly 25% of the base price stops converting), and the presentation. Distinguish upsell from cross-sell from bundling, with the situations where each wins. Include the guardrails: where an offer damages checkout completion, and the metrics that reveal it, since AOV can rise while total revenue falls.