Design a Real Estate Farming Campaign

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Updated 9/23/2026

ChatGPT Prompt

Design a 12-month geographic farming campaign for {area} with roughly {household_count} households. Start with the viability test: turnover rate, average sale price, and existing agent dominance — and state the conditions under which this farm is not worth the investment. Then build the touch plan across direct mail, door knocking, local sponsorship and digital, at a cadence of at least monthly since sub-monthly contact does not build recall. Specify what each touch actually offers: market updates with real numbers, sold-price reports, genuinely useful local information — not fridge magnets. Include the budget, the cost per household per year, the breakeven number of listings, and the leading indicators at months 3 and 6 that predict whether to continue.

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