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Create a Value Proposition Statement

8,685 views
Updated 9/23/2026

ChatGPT Prompt

Write value proposition statements for {product} serving {target_customer}. Produce five variants, each under 25 words, each built on a different axis: outcome achieved, time or cost saved, risk removed, status gained, and work eliminated. For every variant state the specific customer belief it depends on, and the competitor claim it differentiates against. Then stress-test all five: mark any that a direct competitor could copy word-for-word onto their own homepage, and rewrite those until they cannot. Finish with the single strongest variant plus a 50-word supporting paragraph for the hero section.

💡 Pro Tip: Replace placeholders in [BRACKETS] with your specific information for best results.

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