SEO ChatGPT Prompts
Search engine optimization and content ranking prompts
Develop a Local SEO Optimization Plan
Build a local SEO plan for a {business_type} serving {city} and {radius}. Cover: Google Business Profile completeness (categories, services, attributes, products, hours including holiday hours, and a posting cadence), review generation with a request script and a response template for 5-star and 1-star reviews, NAP consistency across the citation sources that matter for this industry, localised landing pages for each service area that are genuinely different rather than city-swapped duplicates, and LocalBusiness schema. Add the map-pack ranking factors you can actually influence, and a monthly tracking table: map-pack position by keyword, direction requests, calls, and review velocity.
Create a Backlink Outreach Template
Write backlink outreach templates for promoting {asset} in {niche}. Cover five scenarios: broken-link replacement, unlinked brand mention, a genuine resource-page fit, original data worth citing, and an expert contribution. Each email under 100 words, subject line under 7 words, proving in the first sentence that you read their specific page. State plainly what is in it for them. No flattery openers, no 'I stumbled upon your amazing blog', no mention of your own domain authority. For each template give the qualifying criteria for a prospect, one follow-up sent 5 days later, and the signals that mean you should stop rather than chase.
Write an Image Alt Text Optimization Guide
Write an alt text guide for a {site_type} site. Lead with the accessibility purpose — alt text describes an image to someone who cannot see it — and show how that also serves image search, rather than treating SEO as the goal. Give rules for each image role: informative, functional (a link or button), decorative (empty alt, and why), complex (charts needing a longer description elsewhere), and text-in-image. Include 10 before/after examples drawn from {niche}, covering product shots, screenshots, team photos, infographics and icons. State the length guidance, when keywords are appropriate and when they are stuffing, and give a checklist an editor can apply without reading the whole guide.
Develop a Technical SEO Improvement Plan
Write a technical SEO improvement plan for a {framework} site with {page_count} pages where {indexed_count} are indexed. Diagnose the gap in this order before proposing fixes: pages served but absent from the sitemap, pages in the sitemap but returning non-200, duplicate URLs competing without canonicals, orphan pages with no internal links, and thin pages that should be consolidated or noindexed rather than submitted. Then cover render-blocking resources, LCP by template, and structured-data coverage. For each finding give the file or system that owns it, the fix, the expected effect on impressions, and how to verify in Search Console. Rank strictly by impact and mark anything that would be harmful to ship before a content fix lands.
Create a Content Gap Analysis Report
Produce a content gap analysis for {your_site} against {competitor_1}, {competitor_2} and {competitor_3} in {niche}. Identify four gap types separately, because each needs a different response: keywords competitors rank for and you have no page at all, keywords where you have a page ranking 11–30 that is losing on depth or intent match, keywords where your page targets the wrong intent entirely, and clusters everyone is missing. For each opportunity give the query, competitor position, your position, the page that should own it, whether to create or upgrade, and an effort estimate. Sort by (traffic potential × conversion intent) ÷ effort, and explicitly list what to stop writing.
Create an SEO Audit Checklist
Build an SEO audit checklist for a {site_type} site of roughly {page_count} pages. Organise it into five passes: crawlability (robots.txt, sitemap coverage versus pages actually served, orphan pages, redirect chains), indexability (canonicals, noindex, duplicate URL variants, parameter handling), on-page (title and description uniqueness, heading hierarchy, thin-content thresholds, internal link depth), structured data (schema types present, validation errors, eligibility for rich results), and performance (Core Web Vitals by template, not sitewide averages). For each item give the exact check, the tool or command that produces the answer, the threshold that counts as a failure, and the severity. Order the output by revenue impact, not by audit section.
Write Meta Descriptions That Improve CTR
Write meta descriptions for {page_type} pages targeting {primary_keyword}. Produce three variants per page, each 140–155 characters, each leading with the user's outcome rather than the brand name. Include the primary keyword naturally once, one concrete differentiator (a number, a price, a count, a date), and an implied action. Do not write 'Welcome to', 'Learn more about', or anything that would fit equally well on a competitor's page. For each variant, name the searcher intent it serves and predict which would win on CTR and why. Add a rule for generating these at scale without producing near-duplicates across hundreds of templated pages.
Develop a Keyword Research Strategy
Develop a keyword research strategy for {niche} targeting {audience}. Start from the four intent types and treat them differently: informational (build topical authority), commercial investigation (where 'best X', 'X alternatives' and 'X vs Y' live and where the money is), transactional, and navigational. For each cluster give seed terms, the modifier patterns that expand them, and realistic difficulty given a site with {domain_authority}. Explicitly identify which clusters to ignore because the SERP is owned by marketplaces or the intent cannot be satisfied by your page type. Output a prioritised table: cluster, representative query, monthly volume, intent, page type required, and an estimated months-to-rank.
Create an Internal Linking Strategy
Design an internal linking strategy for a {site_type} site with {page_count} pages organised into {category_count} categories. Define the hub-and-spoke model: which pages are hubs, how many spokes each supports, and the maximum click depth from the homepage (justify the number). Specify contextual linking rules — how many in-body links per page, anchor text variation to avoid exact-match over-optimisation, and which high-authority pages should pass equity to commercially valuable ones. Include: how to find and fix orphan pages, how related-content modules should select links (shared tags, not random), and the rule for when a new page must be linked from an existing one before publication. Finish with a monthly audit query to catch regressions.
Write SEO-Optimized FAQ Sections
Write an FAQ section for a page about {topic} targeting {primary_keyword}. Source the questions from what people actually search — People Also Ask patterns, 'how/what/why/can/is' variants, and the objections a buyer raises before converting — not from what is convenient to answer. Produce 8 questions. Answer each in 40–60 words with the direct answer in the first sentence so it can be lifted as a featured snippet, then one sentence of supporting detail. Avoid restating the question inside the answer. Supply the matching FAQPage JSON-LD, and flag any question whose answer duplicates the main body copy, since that competes with the page rather than supporting it.