Writing ChatGPT Prompts
Beat writer's block forever. Prompts for storytelling, copywriting, and creative inspiration.
SEO Blog Post on Climate Change
Write a 1,500-word SEO blog post on Climate Change targeting {primary_keyword} for {audience}. Open with a hook that establishes why this matters now, not a dictionary definition. Structure with H2s that match the sub-questions people actually search, so each section can be lifted as a featured snippet. Cite primary assessment reports rather than news coverage, separate established science from contested policy, and give readers something actionable — abstract alarm converts poorly and helps nobody. Include concrete examples, data with sources and dates, and at least one point that contradicts the common take — agreement with everything ranks poorly and reads as filler. Write at an 8th-grade reading level with short paragraphs and scannable formatting. Supply the title tag under 60 characters, meta description under 155, suggested internal links, an FAQ section with schema, and the single strongest call to action.
SEO Blog Post on AI Ethics
Write a 1,500-word SEO blog post on AI Ethics targeting {primary_keyword} for {audience}. Open with a hook that establishes why this matters now, not a dictionary definition. Structure with H2s that match the sub-questions people actually search, so each section can be lifted as a featured snippet. Ground it in documented current harms rather than speculative futures, which both ranks better and ages better. Name specific systems and decisions instead of discussing 'AI' as a monolith. Include concrete examples, data with sources and dates, and at least one point that contradicts the common take — agreement with everything ranks poorly and reads as filler. Write at an 8th-grade reading level with short paragraphs and scannable formatting. Supply the title tag under 60 characters, meta description under 155, suggested internal links, an FAQ section with schema, and the single strongest call to action.
SEO Blog Post on the Impact of Social Media
Write a 1,500-word SEO blog post on the Impact of Social Media targeting {primary_keyword} for {audience}. Open with a hook that establishes why this matters now, not a dictionary definition. Structure with H2s that match the sub-questions people actually search, so each section can be lifted as a featured snippet. Be careful with causal claims — the evidence is more mixed than headlines suggest, and overstating it is a credibility risk. Specify platform and population rather than generalising. Include concrete examples, data with sources and dates, and at least one point that contradicts the common take — agreement with everything ranks poorly and reads as filler. Write at an 8th-grade reading level with short paragraphs and scannable formatting. Supply the title tag under 60 characters, meta description under 155, suggested internal links, an FAQ section with schema, and the single strongest call to action.
SEO Blog Post on Education Reform
Write a 1,500-word SEO blog post on Education Reform targeting {primary_keyword} for {audience}. Open with a hook that establishes why this matters now, not a dictionary definition. Structure with H2s that match the sub-questions people actually search, so each section can be lifted as a featured snippet. Anchor to a specific system and a specific proposal. Include the implementation and cost objections, and the perspective of teachers, which most reform writing omits. Include concrete examples, data with sources and dates, and at least one point that contradicts the common take — agreement with everything ranks poorly and reads as filler. Write at an 8th-grade reading level with short paragraphs and scannable formatting. Supply the title tag under 60 characters, meta description under 155, suggested internal links, an FAQ section with schema, and the single strongest call to action.
SEO Blog Post on Mental Health
Write a 1,500-word SEO blog post on Mental Health targeting {primary_keyword} for {audience}. Open with a hook that establishes why this matters now, not a dictionary definition. Structure with H2s that match the sub-questions people actually search, so each section can be lifted as a featured snippet. Use non-stigmatising, person-first language, avoid anything that reads as clinical advice, and include crisis resources where appropriate. This is a YMYL topic, so expertise signals and citations matter more than usual for ranking. Include concrete examples, data with sources and dates, and at least one point that contradicts the common take — agreement with everything ranks poorly and reads as filler. Write at an 8th-grade reading level with short paragraphs and scannable formatting. Supply the title tag under 60 characters, meta description under 155, suggested internal links, an FAQ section with schema, and the single strongest call to action.
Product Description for a SaaS Tool
Write a product description for a SaaS Tool sold to {target_customer} at {price_point}. Open with one line naming the outcome, then translate the top three features into consequences for the buyer's day rather than listing specifications. Lead with the job it does, not the feature list. Name the specific workflow it replaces and the time or error rate it removes, and be concrete about integrations, since that is the real buying blocker. Answer the single biggest objection for this product type directly instead of hoping it goes unasked, and match the depth of reassurance to the price — an impulse purchase and a considered one need different amounts. Avoid superlatives with nothing behind them. Supply a short version for listings and a long version for the product page, three headline variants to test, the meta description under 155 characters, and the schema fields worth populating.
Product Description for an Online Course
Write a product description for an Online Course sold to {target_customer} at {price_point}. Open with one line naming the outcome, then translate the top three features into consequences for the buyer's day rather than listing specifications. Sell the outcome and be honest about the effort: total hours, weekly commitment, prerequisites, and what support exists. Vagueness here drives refunds more than price does. Answer the single biggest objection for this product type directly instead of hoping it goes unasked, and match the depth of reassurance to the price — an impulse purchase and a considered one need different amounts. Avoid superlatives with nothing behind them. Supply a short version for listings and a long version for the product page, three headline variants to test, the meta description under 155 characters, and the schema fields worth populating.
Product Description for a Physical Product
Write a product description for a Physical Product sold to {target_customer} at {price_point}. Open with one line naming the outcome, then translate the top three features into consequences for the buyer's day rather than listing specifications. Cover materials, dimensions, care, compatibility and what is in the box. These are the details that prevent returns, which matter more to margin than conversion rate does. Answer the single biggest objection for this product type directly instead of hoping it goes unasked, and match the depth of reassurance to the price — an impulse purchase and a considered one need different amounts. Avoid superlatives with nothing behind them. Supply a short version for listings and a long version for the product page, three headline variants to test, the meta description under 155 characters, and the schema fields worth populating.
Product Description for a Coaching Program
Write a product description for a Coaching Program sold to {target_customer} at {price_point}. Open with one line naming the outcome, then translate the top three features into consequences for the buyer's day rather than listing specifications. Be explicit about format, frequency, duration and who it is not for. Avoid any implied guarantee of outcome, which is both an ethical and a regulatory risk. Answer the single biggest objection for this product type directly instead of hoping it goes unasked, and match the depth of reassurance to the price — an impulse purchase and a considered one need different amounts. Avoid superlatives with nothing behind them. Supply a short version for listings and a long version for the product page, three headline variants to test, the meta description under 155 characters, and the schema fields worth populating.
Product Description for a Membership Site
Write a product description for a Membership Site sold to {target_customer} at {price_point}. Open with one line naming the outcome, then translate the top three features into consequences for the buyer's day rather than listing specifications. Show what arrives every month, not just what exists today, and state cancellation terms plainly — hiding them raises disputes rather than retention. Answer the single biggest objection for this product type directly instead of hoping it goes unasked, and match the depth of reassurance to the price — an impulse purchase and a considered one need different amounts. Avoid superlatives with nothing behind them. Supply a short version for listings and a long version for the product page, three headline variants to test, the meta description under 155 characters, and the schema fields worth populating.
Landing Page Copy for a Free Trial
Write conversion-focused landing page copy for a Free Trial targeting {audience}. Structure: a headline stating the outcome, a subheadline handling the immediate 'but', a hero section with a single unambiguous CTA, the problem framed in the reader's language, the solution, three benefit blocks with proof rather than adjectives, social proof placed at the point of hesitation, objection handling, an FAQ covering the questions that actually block the decision, and a closing CTA. The conversion is starting, not buying, so remove every unnecessary field and state plainly whether a card is required — hiding that is the fastest way to destroy trust. Set expectations for what happens at trial end. Keep one conversion goal and remove competing links. Supply three headline and three CTA variants to test, the form fields justified individually, and the mobile-specific considerations, since most of this traffic will be on a phone.
Landing Page Copy for a Limited-Time Discount
Write conversion-focused landing page copy for a Limited-Time Discount targeting {audience}. Structure: a headline stating the outcome, a subheadline handling the immediate 'but', a hero section with a single unambiguous CTA, the problem framed in the reader's language, the solution, three benefit blocks with proof rather than adjectives, social proof placed at the point of hesitation, objection handling, an FAQ covering the questions that actually block the decision, and a closing CTA. The deadline must be real. Fake scarcity that resets weekly trains customers to wait and is a regulatory risk in several markets. State the terms, exclusions and exact end time. Keep one conversion goal and remove competing links. Supply three headline and three CTA variants to test, the form fields justified individually, and the mobile-specific considerations, since most of this traffic will be on a phone.
Landing Page Copy for a New Product Launch
Write conversion-focused landing page copy for a New Product Launch targeting {audience}. Structure: a headline stating the outcome, a subheadline handling the immediate 'but', a hero section with a single unambiguous CTA, the problem framed in the reader's language, the solution, three benefit blocks with proof rather than adjectives, social proof placed at the point of hesitation, objection handling, an FAQ covering the questions that actually block the decision, and a closing CTA. The visitor has no existing category understanding, so the page must teach before it sells. Lead with the problem, establish the category, then position the product. Keep one conversion goal and remove competing links. Supply three headline and three CTA variants to test, the form fields justified individually, and the mobile-specific considerations, since most of this traffic will be on a phone.
Landing Page Copy for a Webinar Registration
Write conversion-focused landing page copy for a Webinar Registration targeting {audience}. Structure: a headline stating the outcome, a subheadline handling the immediate 'but', a hero section with a single unambiguous CTA, the problem framed in the reader's language, the solution, three benefit blocks with proof rather than adjectives, social proof placed at the point of hesitation, objection handling, an FAQ covering the questions that actually block the decision, and a closing CTA. Sell the specific takeaway rather than the event. State date, time with timezone, duration, whether a recording will be sent, and who is presenting and why they are worth an hour. Keep one conversion goal and remove competing links. Supply three headline and three CTA variants to test, the form fields justified individually, and the mobile-specific considerations, since most of this traffic will be on a phone.
Landing Page Copy for an Ebook Download
Write conversion-focused landing page copy for an Ebook Download targeting {audience}. Structure: a headline stating the outcome, a subheadline handling the immediate 'but', a hero section with a single unambiguous CTA, the problem framed in the reader's language, the solution, three benefit blocks with proof rather than adjectives, social proof placed at the point of hesitation, objection handling, an FAQ covering the questions that actually block the decision, and a closing CTA. The exchange is attention and an email address for value, so be concrete about length, format and what the reader will be able to do afterwards. Show a page or the contents rather than describing them. Keep one conversion goal and remove competing links. Supply three headline and three CTA variants to test, the form fields justified individually, and the mobile-specific considerations, since most of this traffic will be on a phone.
Press Release for a Product Launch
Draft a press release for a Product Launch at {company}. Use the standard format: dateline, a headline under 100 characters stating the news plainly, a subheadline adding the key detail, and a first paragraph answering who, what, when, where and why — assume nothing beyond it gets read. Follow the inverted pyramid so it can be cut from the bottom. Journalists need the news, not the marketing: what it does, who it is for, when it is available and what it costs. Lead with what is genuinely new rather than what is merely improved. Include two quotes that say something substantive rather than expressing excitement, supporting detail and data, a boilerplate, and media contact details. Keep it to one page. Add a short section on why a journalist would cover this rather than ignore it, and three story angles a reporter could take that you should be prepared for.
Press Release for a Company Milestone
Draft a press release for a Company Milestone at {company}. Use the standard format: dateline, a headline under 100 characters stating the news plainly, a subheadline adding the key detail, and a first paragraph answering who, what, when, where and why — assume nothing beyond it gets read. Follow the inverted pyramid so it can be cut from the bottom. A milestone is only news with context — growth rate, market position, or what it enables next. Avoid vanity metrics that invite scepticism, and be ready to substantiate every number. Include two quotes that say something substantive rather than expressing excitement, supporting detail and data, a boilerplate, and media contact details. Keep it to one page. Add a short section on why a journalist would cover this rather than ignore it, and three story angles a reporter could take that you should be prepared for.
Press Release for a Partnership
Draft a press release for a Partnership at {company}. Use the standard format: dateline, a headline under 100 characters stating the news plainly, a subheadline adding the key detail, and a first paragraph answering who, what, when, where and why — assume nothing beyond it gets read. Follow the inverted pyramid so it can be cut from the bottom. State what the partnership actually delivers for customers, since most partnership releases say nothing concrete. Get quote approval from both sides and agree the embargo and joint timing in advance. Include two quotes that say something substantive rather than expressing excitement, supporting detail and data, a boilerplate, and media contact details. Keep it to one page. Add a short section on why a journalist would cover this rather than ignore it, and three story angles a reporter could take that you should be prepared for.
Press Release for a Funding Round
Draft a press release for a Funding Round at {company}. Use the standard format: dateline, a headline under 100 characters stating the news plainly, a subheadline adding the key detail, and a first paragraph answering who, what, when, where and why — assume nothing beyond it gets read. Follow the inverted pyramid so it can be cut from the bottom. Cover round size, stage, lead investor and participating investors, and specifically what the money will be used for. Check what the investors' communications teams require before issuing. Include two quotes that say something substantive rather than expressing excitement, supporting detail and data, a boilerplate, and media contact details. Keep it to one page. Add a short section on why a journalist would cover this rather than ignore it, and three story angles a reporter could take that you should be prepared for.
Press Release for an Expansion
Draft a press release for an Expansion at {company}. Use the standard format: dateline, a headline under 100 characters stating the news plainly, a subheadline adding the key detail, and a first paragraph answering who, what, when, where and why — assume nothing beyond it gets read. Follow the inverted pyramid so it can be cut from the bottom. Local and trade press are the realistic audience, so include local economic impact, hiring numbers and timeline. Lead with the detail that matters to that region. Include two quotes that say something substantive rather than expressing excitement, supporting detail and data, a boilerplate, and media contact details. Keep it to one page. Add a short section on why a journalist would cover this rather than ignore it, and three story angles a reporter could take that you should be prepared for.
Video Script for an Explainer Video
Write a video script for an Explainer Video about {topic} targeting {audience}. Target 60-90 seconds and one idea. The structure that works is problem, agitate, solution, proof, action — and the most common failure is explaining how it works before establishing why anyone should care. Deliver it as a two-column script: spoken narration on one side, visuals and on-screen text on the other, with timings per section. Write for the ear rather than the eye — short sentences, contractions, no clause stacking — and read it aloud to check. Assume sound-off viewing where the platform requires it, so on-screen text must carry the message alone. Include the hook, the shot list, B-roll suggestions, the call to action, and the caption or description with the first 150 characters written to be read above the fold. Add what to cut if the runtime needs halving.
Video Script for a Tutorial
Write a video script for a Tutorial about {topic} targeting {audience}. State the end result up front so the viewer knows it is worth their time, list prerequisites, then work in numbered steps with a visible checkpoint after each. Call out the step where people usually go wrong. Deliver it as a two-column script: spoken narration on one side, visuals and on-screen text on the other, with timings per section. Write for the ear rather than the eye — short sentences, contractions, no clause stacking — and read it aloud to check. Assume sound-off viewing where the platform requires it, so on-screen text must carry the message alone. Include the hook, the shot list, B-roll suggestions, the call to action, and the caption or description with the first 150 characters written to be read above the fold. Add what to cut if the runtime needs halving.
Video Script for a Promotional Video
Write a video script for a Promotional Video about {topic} targeting {audience}. Earn attention in the first three seconds or lose it. Show the product in use rather than describing it, keep to one message, and end on a single specific action. Deliver it as a two-column script: spoken narration on one side, visuals and on-screen text on the other, with timings per section. Write for the ear rather than the eye — short sentences, contractions, no clause stacking — and read it aloud to check. Assume sound-off viewing where the platform requires it, so on-screen text must carry the message alone. Include the hook, the shot list, B-roll suggestions, the call to action, and the caption or description with the first 150 characters written to be read above the fold. Add what to cut if the runtime needs halving.
Video Script for a Testimonial Video
Write a video script for a Testimonial Video about {topic} targeting {audience}. This is an interview guide, not a script — coaching a customer to recite lines destroys the credibility you are buying. Supply questions that elicit specifics: the situation before, the hesitation, the measurable change. Deliver it as a two-column script: spoken narration on one side, visuals and on-screen text on the other, with timings per section. Write for the ear rather than the eye — short sentences, contractions, no clause stacking — and read it aloud to check. Assume sound-off viewing where the platform requires it, so on-screen text must carry the message alone. Include the hook, the shot list, B-roll suggestions, the call to action, and the caption or description with the first 150 characters written to be read above the fold. Add what to cut if the runtime needs halving.
Video Script for an Educational Video
Write a video script for an Educational Video about {topic} targeting {audience}. Sequence for comprehension: one concept per segment, an example immediately after each, and a recap that consolidates. Signpost transitions so the viewer can follow structure without a syllabus. Deliver it as a two-column script: spoken narration on one side, visuals and on-screen text on the other, with timings per section. Write for the ear rather than the eye — short sentences, contractions, no clause stacking — and read it aloud to check. Assume sound-off viewing where the platform requires it, so on-screen text must carry the message alone. Include the hook, the shot list, B-roll suggestions, the call to action, and the caption or description with the first 150 characters written to be read above the fold. Add what to cut if the runtime needs halving.
Brand Storytelling Framework
Build a brand storytelling framework for {brand} in {industry}. Apply the structure that actually works commercially: the customer is the protagonist and the brand is the guide, not the hero. Define the customer's external problem, the internal frustration underneath it, and the philosophical stake that makes it matter. Then the guide's credentials — empathy plus demonstrated competence — the plan that reduces perceived risk, the explicit call to action, and what success and failure look like for the customer. Produce the one-sentence story, a 100-word version and a 500-word version. Add how the framework applies differently on the homepage, in sales conversations and in recruiting, plus three stories from the company's actual history worth telling and the one to retire.
Headline Variations for a Blog Post
Write 15 headline variations for a post about {topic} targeting {primary_keyword} for {audience}. Cover genuinely different angles rather than rewordings: outcome, number or list, how-to, question, contrarian, curiosity gap, direct search-match, and negative or mistake framing. Keep each under 60 characters so it does not truncate in search results, and include the primary keyword naturally where it fits without forcing. For each, state the angle, the intent it serves, and whether it suits search or social — the two reward different things. Then rank all 15 by expected CTR with reasoning, flag any that over-promise relative to the content (which costs more in bounce than it gains in clicks), and recommend the two to A/B test.
Content Repurposing Strategy
Design a repurposing strategy turning {source_content} into assets across {channels}. Map the chain from one pillar piece into at least eight derivatives, and for each give the format, the transformation required, the effort in minutes, and the channel it is native to. The rule that matters: adapt for the platform rather than cross-posting — a LinkedIn carousel is not a blog post pasted into slides, and audiences punish the difference. Specify what changes per platform in length, tone, hook and format. Add the production workflow with batching, the sequencing and spacing so the same audience does not see four versions in two days, the tracking that identifies which derivatives are worth repeating, and the content types that should not be repurposed at all.
White Paper Structure
Structure a white paper on {topic} for {audience} at {length}. Distinguish it clearly from a long blog post or a brochure: a white paper makes an evidence-backed argument and earns its length through original research, primary data or synthesis unavailable elsewhere. Cover: executive summary that stands alone for the reader who goes no further, problem definition with evidence of scale and cost, the current approaches and why they fall short, the proposed approach with supporting data, implementation considerations including cost and risk, a case study, and conclusions. Specify where the product may be mentioned and how lightly — over-selling collapses credibility. Add the research required, chart and data presentation guidance, and the gating and distribution plan.
Copywriting Formula Application
Apply classic copywriting formulas to {offer} for {audience}. Write the same message through five frameworks — AIDA, PAS, BAB, the 4Ps and FAB — producing genuinely different copy in each rather than reshuffled sentences. For each, state what the framework does well, the situation and awareness stage it suits, and where it fails: PAS can tip into manipulation on sensitive topics, AIDA can feel dated for sophisticated audiences. Give a short-form and long-form version of each. Then recommend one for this specific offer with reasoning, and show the strongest hybrid. Add the diagnostic questions to ask before choosing a framework at all, since starting from a formula rather than from customer research is the most common reason copy underperforms.